ZoikoDigital
Ethical Design Principles

Human dignity first. Evidence in every design decision.

Twelve governed principles covering legitimate need, affected people, data, authority, safeguards, tests, limitations, owners, review dates, and correction history. Each carries an honest implementation state — because adopting a principle is not the same as having implemented it.

Human-in-CommandPrivacySecurityAccessibilityTrust Center

A design governance team reviewing the evidence, safeguards, and limitations behind a product decision

Scope invariant

This page governs design conduct and public evidence. It never converts a complex social, employment, or jurisdictional judgment into a generic ethical score or a product-owned legal conclusion.

Binding product invariant

No design goal overrides the anti-surveillance invariant.

No screenshots, keystroke content, URL history, application-name monitoring, or clipboard collection under any tier or configuration.

Productivity, optimization, security, and analytics are all legitimate design goals. None of them creates a hidden exception to this. A feature that would require any of the prohibited collection is not redesigned around the invariant — it is not built.

Claim owner: Trust & Governance · Status: Current · Last reviewed 12 Jul 2026 · Next review 12 Jan 2027

This invariant does not remove your privacy, labor, or consultation obligations. It describes what is never collected — nothing more.

Twelve Governed Principles

Grouped by What They Protect

A design can pass one principle and fail another. There is no combined score, because a combined score would hide exactly the release-blocking gap you need to see.

AdoptedImplementedPartially implementedUnder reviewSupersededWithdrawnEvidence-gated
Group 1

People & Rights

ED-01Implemented

Human dignity & non-surveillance

Design must not demean, coerce, or convert ordinary work into hidden behavioral surveillance.

Current safeguards

Product-wide collection prohibition enforced in architecture, not configuration.

Owner: Trust & GovernanceReviewed 12 Jul 2026
ED-04Implemented

Human authority

Consequential outcomes require eligible human judgment. Flags, classifications, and summaries remain evidence for review.

Current safeguards

Eight human-only decision classes; separation of duties; no automation may hold final permission.

Owner: Product governanceReviewed 04 Jul 2026
ED-05Implemented

Transparency & contestability

Affected people can understand records, inputs, rule versions, status, and reasons — and reach correction, challenge, and escalation.

Current safeguards

Own-record visibility, neutral states, correction path, linked appeal history.

Owner: Product governanceReviewed 04 Jul 2026
ED-06Partially implemented

Fairness & non-discrimination

Assess foreseeable differential impact, exclusion, proxy effects, and inconsistent treatment — without unnecessary sensitive-data collection.

Current safeguards

Context-specific differential-impact review at design gate; qualitative and accessibility evidence methods.

Stated gap: quantitative testing coverage varies by journey. Interim control is manual review at release gate. Review plan owned by Product governance.

Owner: Product governanceReviewed 20 Jun 2026
ED-07Partially implemented

Accessibility & inclusion

Design, test, and operate inclusive journeys and alternatives across supported devices, assistive technologies, and contexts.

Current safeguards

WCAG 2.2 AA target, manual and automated testing, published known limitations, issue route.

Stated gap: conformance is asserted per surface, not platform-wide. Remediation status is published alongside each limitation.

Owner: AccessibilityReviewed 22 Jun 2026
ED-12Implemented

Freedom from dark patterns

No hidden consent, fake urgency, obstructive withdrawal, confirmshaming, coercive defaults, or commercial prioritization over public evidence and rights.

Current safeguards

No preselected consent anywhere; one-action unsubscribe; public evidence never gated behind a lead form.

Owner: Design & TrustReviewed 12 Jul 2026
Group 2

Data & Technology

ED-02Implemented

Legitimate purpose & proportionality

Define the operational need, affected people, intended benefit, non-goals, alternatives, and why this intervention is proportionate.

Current safeguards

Need statement, baseline, alternatives considered, and non-goals required at design gate.

Owner: Product governanceReviewed 04 Jul 2026
ED-03Implemented

Data minimization & context preservation

Collect, derive, retain, and expose only what is necessary — while preserving source, policy, jurisdiction, timezone, limitations, and evidence context.

Current safeguards

Field-level minimization, deny-by-default exposure, preserved lineage on every record.

Owner: PrivacyReviewed 28 Jun 2026
ED-08Implemented

Privacy & security by design

Purpose limitation, least privilege, deny-by-default access, retention controls, safe logging, and secure change are built in.

Current safeguards

Design-gate privacy and security review; prohibited categories excluded from logs by architecture.

Owner: Privacy & SecurityReviewed 01 Jul 2026
ED-09Partially implemented

Reliability & safe failure

Unknown, partial, stale, and conflicting states stay visible. Rollback, recovery, reconciliation, and incident communication are designed before release.

Current safeguards

Explicit Unknown states, no optimistic fallback, reconciliation on recovery, published incident practice.

Stated gap: recovery test evidence is under review and not yet publishable. See Platform Reliability.

Owner: PlatformReviewed 28 Jun 2026
Group 3

Operations & Accountability

ED-10Partially implemented

Shared responsibility & jurisdictional context

Make organizational responsibilities, worker rights, policy versions, legal variation, and consultation context visible — without making legal conclusions.

Current safeguards

Three-column responsibility model on trust destinations; policy version shown on records.

Stated gap: consultation materials remain evidence-gated pending legal review. Jurisdictional guidance is not published as legal advice.

Owner: Trust & GovernanceReviewed 12 Jul 2026
ED-11Implemented

Evidence, accountability & correction

Preserve owners, approvals, tests, limitations, incidents, feedback, corrections, supersession, and withdrawal as attributable history.

Current safeguards

Append-only evidence history; no silent overwrite; published correction records.

Owner: Trust & GovernanceReviewed 12 Jul 2026
RelatedEvidence-gated

AI Governance

Approved ML scope, prohibited uses, and the Kairos boundary as a standalone destination.

Not yet approved for public release, so it is described here but not linked. The AI boundary itself is covered under ED-04 and on Human-in-Command Controls.

How principles are applied

Every material feature, workflow, policy-affecting change, data use, permission change, automation, or public claim maps to the relevant principle IDs. A principle may be marked Not Applicable only with a reason, a reviewer, and a scope — it can never be skipped silently. Residual limitations remain visible after approval and can trigger restricted availability, manual-only operation, additional notice, independent review, or non-release.

Need, Purpose & Proportionality

Ten Assessment Dimensions Before Anything Is Built

The hardest question is the second one: can a worker meaningfully refuse, understand, or challenge this — and could a manager use it outside its intended purpose?

DimensionThe question that must be answered
Need & benefitWhose problem is this? Who benefits, and who bears the burden?
Power & coercionCan a worker meaningfully refuse, understand, or challenge? Could a manager repurpose this?
PrivacyIs each data element necessary? Is derivation, retention, and secondary use justified?
SecurityCould misuse, privilege, leakage, or integration failure harm people or records?
Human authorityCould this output become an automatic or rubber-stamped consequential decision?
FairnessCould missingness, proxies, schedule patterns, disability, location, or device create differential burden?
AccessibilityCan supported users complete essential journeys with assistive technology?
ReliabilityWhat happens when sources are stale, delayed, conflicting, unavailable, or wrong?
Misuse & abuseHow could an administrator, manager, integration, or attacker repurpose this design?
Jurisdiction contextWhat policy, labor, consultation, or contractual context changes appropriate use?

Human Authority & Contestability

ED-04 and ED-05, in practice

A flag is evidence for review, not a decision

Consequential payroll, discipline, employment, and legal outcomes require an eligible authorized person. Classifications and summaries are inputs to that judgment, never substitutes for it.

Human-in-Command Controls

Deterministic classification is not AI

Policy-bound time classification is deterministic, versioned, and reviewable. Approved machine learning may flag anomalies or signal-quality concerns for human review. Kairos retrieves, summarizes, and explains governed data — and decides nothing.

Deterministic Classification

Fairness & differential impact

Partially implemented

ED-06. Assess foreseeable differential burden without collecting sensitive attributes we do not need.

Dimension choice
Chosen because relevant to the design and ethically supportable — not because broad profiling is convenient
Where attributes cannot be collected
Qualitative research, accessibility testing, scenario analysis, and support or complaint evidence
Always reported
Sample, environment, period, missingness, confidence limitations, excluded populations
Remediation options
Redesign, manual review, alternative route, restricted scope, additional notice, training, monitoring, or non-release

Limitations: averages do not erase materially worse outcomes for a subgroup, region, device, schedule pattern, or exception path — and we report the subgroup result rather than the average that hides it. No universal fairness claim is made, and quantitative coverage varies by journey.

Accessibility & inclusion

Partially implemented

ED-07. Inclusive journeys and tested alternatives are a release requirement, not a later fix.

Target
WCAG 2.2 AA across supported surfaces
Methods
Manual and automated testing, user research, alternative-path validation
Published
Tested scope, methods used, known limitations, remediation status, owner, issue route

Limitations: no perfect-conformance claim. Conformance is stated per surface rather than platform-wide, and known limitations are published alongside the position rather than after it. Any product claiming flawless accessibility has not tested honestly.

Privacy by design · ED-03, ED-08

Purpose limitation, minimization, deny-by-default access, retention controls, and preserved context.

Privacy

Security by design · ED-08

Least privilege, safe logging, secure change, and prohibited categories excluded architecturally.

Security

Safe failure · ED-09

Unknown, partial, stale, and conflicting states stay visible. No optimistic fallback anywhere.

System Status

ED-12 · No Dark Patterns

Meaningful control, or none claimed

Never used

  • Hidden or preselected consent
  • Fake urgency or countdown pressure
  • Obstructive withdrawal or unsubscribe
  • Confirmshaming language
  • Coercive defaults
  • Commercial prioritization over public evidence and rights

Verifiable on this site

  • No lead form gates public trust evidence
  • Marketing consent is separate, optional, unchecked
  • Unsubscribe is one action from every message
  • No adverse option is preselected in any review interface

Misuse & Abuse Review

Designed against repurposing

The question asked at every gate

How could an administrator, a manager, an integration, or an attacker repurpose this design for something it was not intended to do?

  • Abuse cases documented alongside use cases
  • Permission constraints and scope limits applied
  • Alerts and audit on sensitive repurposing
  • Removal capability where risk cannot be contained

A feature that is safe as designed but trivially repurposed as a monitoring tool does not pass this gate.

Governed Design-Review Lifecycle

Ten Stages, and Eight Things That Block Release

01

Define need

Evidence-backed need, affected people, intended benefit, non-goals, current process.

Product
02

Map context

Data, authority, policies, jurisdictions, dependencies, power asymmetries, alternatives.

Product & Governance
03

Assess

Benefits, harms, exclusion, coercion, misuse, differential impact, failure modes.

Cross-functional
04

Design safeguards

Minimization, safe defaults, permissions, human review, correction, alternatives.

Design & Engineering
05

Test

Accessibility, privacy, security, fairness, reliability, usability, abuse, recovery.

Specialist owners
06

Review residuals

Remaining limitations, evidence sufficiency, operating ownership, notices, training.

Governance
07

Approve, restrict, defer or block

Eligible human authority with separation of duties. Blocking is a legitimate outcome.

Human only
08

Release

With current evidence, monitoring thresholds, issue routes, and rollback capacity.

Operating owner
09

Monitor

Feedback, incidents, complaints, differential outcomes, accessibility barriers, misuse.

Operating owner
10

Correct or retire

Correct, restrict, roll back, supersede, withdraw, or retire — preserving history.

Governance

Eight release-blocking gates

Unclear or illegitimate purpose, no accountable owner, or no affected-person analysis.

Prohibited surveillance data, or any hidden monitoring exception.

An automatic consequential decision, missing human review, or no correction and challenge path.

Unresolved high-impact privacy, security, accessibility, fairness, reliability, or abuse gap beyond the approved boundary.

Insufficient source context, stale evidence, or unsupported certainty for a consequential action.

No operating owner, incident route, support route, rollback, recovery, or correction capability.

A material jurisdiction or consultation dependency left unresolved, or represented as a product legal conclusion.

A public ethical, fairness, accessibility, or safety claim without current scoped evidence.

Ten release states

DraftReview requiredBlockedRestrictedApprovedReleasedMonitoringCorrective actionSupersededWithdrawn

Blocked cannot be bypassed without an authorized, scoped, and time-bound exception policy. Monitoring does not imply failure, but it may restrict expansion.

Design Evidence Directory

Principles, Safeguards, Tests, Decisions & Corrections

AudiencePrincipleSafeguard typeStatusOwnerLast reviewed

The twelve principles

Public

Full text, required design commitment, and current implementation state for each.

Owner
Trust & Governance
Reviewed
12 Jul 2026
Status
Current

Limitation: adoption state is not implementation evidence.

Release-blocking gate definitions

Public

The eight gates and how exceptions are authorized, scoped, and time-bound.

Owner
Product governance
Reviewed
04 Jul 2026
Status
Current

Limitation: describes our process, not your deployment approval.

Accessibility test scope

Public

Tested journeys, methods, known limitations, and remediation status.

Owner
Accessibility
Reviewed
22 Jun 2026
Status
Current

Limitation: per-surface, not platform-wide.

Differential-impact review method

Controlled

Dimension selection rationale, methods where attributes cannot be collected, reporting rules.

Owner
Product governance
Reviewed
20 Jun 2026
Status
Current

Access: governed request. Contains no worker-level data.

Design decision records

Controlled

Need, alternatives considered, assessments, residual limitations, approval, and owner.

Owner
Product governance
Reviewed
04 Jul 2026
Status
Current

Access: governed request. Restricted design-record metadata withheld.

Correction & withdrawal history

Public

What changed, why, effective date, affected scope, and owner.

Owner
Trust & Governance
Reviewed
12 Jul 2026
Status
Current

Unsafe or legally problematic claims may be removed first, with a retrospective record.

Results are never ranked by popularity or conversion. Restricted design-record metadata is not exposed, and search terms are never captured in analytics.

Feedback, Issue Reporting & Redress

Eight Categories, Each With an Authoritative Route

Sending a design concern to a general feedback inbox is how it gets lost. Each category has an owner.

Product usability

Confusing workflow, missing context, obstructive setting, poor error recovery.

Route

Product feedback or Help Center

Record correctness

Incorrect time, classification, status, or evidence relationship.

Route

Correction and Human-in-Command review

Privacy

Unclear purpose, excessive collection, access, retention, or rights issue.

Route

Privacy request route

Accessibility

Keyboard, screen reader, contrast, zoom, motion, cognition, or alternative-channel barrier.

Route

Accessibility issue route

Fairness or coercion

Differential burden, proxy effect, punitive use, or lack of meaningful review.

Route

Governance concern or Enterprise Support

Reliability or status

Stale state, delayed processing, reconciliation, or outage communication.

Route

System Status or Enterprise Support

Nine issue states

ReceivedNeeds clarificationUnder reviewAction plannedCorrectedPartially correctedDeclined with reasonClosedReopened

Under review shows the owner and current state without blame. Action planned shows scope and status without an unapproved delivery promise. A declined issue receives a reason category and an escalation route where one is available.

Direct Answers

Eight Questions About Design Conduct

No screenshots, keystroke content, URL history, application-name monitoring, or clipboard collection under any tier or configuration. No design goal — productivity, optimization, security, or analytics — creates an exception. See Privacy.